Sources close to the firms have said that the two powerhouses held talks in their merger deal, but their deal dropped more than cost. Everything began when the British bookmaker made a decision to invest money and efforts to expanding their support in the USA after the US Supreme Court struck down of the national ban regarding sports betting pursuits. This paved the way for its sports betting laws in many states within the nation. This bargain between the two powerhouses would signify that the largest US gaming giant takes on the dominant British gaming operator Sports Betting to make a gigantic £6 billion-worth gaming giant.
This merged gaming powerhouse could have a fantastic place in the USA, in its newly liberalized gaming market. The UK Gambling Operators Facing a problem When it comes to its domestic Market, all United Kingdom operators are facing a crackdown on various regulatory pressures such as fixed-odds gaming terminals. Obviously, this step posed a Great earnings and profitability hit to all gambling operators. This obviously leads to gaming facilities closures in addition to job losses.